Biography
Valerie Jacobs is the founder of Valerie Jacobs Futures, where she partners with organizations to apply futures thinking and trend forecasting to brand, product, and innovation strategies. With over 20 years of experience at the intersection of strategic foresight, brand strategy, and innovation leadership, she has guided global companies including Pantone, Herbal Essences, Jim Beam, Kellogg's, T-Mobile, and SC Johnson across CPG, beauty, food and beverage, financial services, and health and wellness sectors. Previously, Jacobs founded and scaled the Trends + Foresight practice at LPK and spearheaded the launch of an innovation lab that transformed the agency into a comprehensive brand and innovation consultancy. She serves as an adjunct instructor at the University of Cincinnati DAAP and is a published author, keynote speaker, and contributor to Forbes, Vogue, Inc., and Entrepreneur.
